With Front-Commerce, you can integrate content and data from any API on your front-end.
You only need to get your data from the right app without syncing anything in your e-commerce back-end. This means that you no longer need to create feeds that update your back-end every hours or every night. The data is updated immediately and will be displayed to your customers live.
Getting those data is possible thanks to the power of APIs and Front-Commerce’s modular architecture. And it does not hinder your front-end developments thanks to GraphQL which makes those kind of integrations seamless.